Haier Group leaders visited Shandong ETERNAL WORLD Factory

Recently, a group of leaders from Haier Group visited the Shandong ETERNAL WORLD Factory for inspection. Both parties 

engaged in in-depth discussions on cooperation in the field of water purification, jointly planning to open a new chapter 

in the development of the water purification industry. 

Haier Group, as a globally renowned home appliance manufacturer, has been committed to providing consumers with 

high-quality, healthy, and environmentally friendly household products. In recent years, with the increasingly serious issue 

of water pollution, the demand for water purification equipment among consumers has been growing. Haier Group has also 

been actively expanding its presence in the water purification field and seeking cooperation with high-quality suppliers.

Shandong ETERNAL WORLD New Materials Co., Ltd. is a specialized and innovative enterprise focused on the research 

and development, production, and sales of new materials, with extensive application prospects in the field of water 

purification. The recent visit and inspection by leaders from Haier Group aimed to understand the production scale, 

technological research and development capabilities, and product quality of Xinyongheng New Materials Company, 

laying the groundwork for cooperation between the two parties in the water purification sector.

During the visit, the leadership team from Haier Group thoroughly explored the production lines, laboratories, and product 

display areas of ETERNAL WORLD Factory. They highly praised the technical innovation capabilities, rigorous quality control 

system, and advanced production equipment of ETERNAL WORLD New Materials Company. Additionally, both parties 

engaged in in-depth discussions on topics such as market demand in the water purification sector, technological 

development trends, and cooperation models.

After thorough communication, Haier Group and Shandong ETERNAL WORLD New Materials Co., Ltd. have reached a preliminary 

cooperation intention. Both parties have expressed their commitment to comprehensive cooperation in the water purification 

sector, jointly researching, developing, and promoting efficient and environmentally friendly water purification products to meet 

consumer demand for healthy drinking water. Additionally, they will collaborate on marketing strategies, channel expansion, and 

other areas to jointly drive the development of the water purification industry.

The visit of the leadership team from Haier Group to Shandong ETERNAL WORLD New Materials Factory signifies a 

substantial step forward in the cooperation between the two parties in the field of water purification. In the future, 

Haier Group and ETERNAL WORLD New Materials Co., Ltd. will work together to provide consumers with higher quality 

water purification products and services, jointly ushering in a new chapter in the development of the water purification 

industry.